I embed as your senior product designer — without the full-time overhead.
Fractional is not freelance. I don't wait for briefs — I join your team, own the design function, and ship.
"Most early-stage teams don't need more design hours. They need someone senior enough to figure out what to design."
That combination of strategic ownership and hands-on execution is exactly what's hard to find, and what this model is built around.
I've done this with multiple early-stage SaaS companies. I join, get up to speed fast, define what needs to be built and why, and take it all the way through to implementation without needing to be managed along the way.
Short trial, month-to-month, or straight into a longer commitment. We structure the beginning around your comfort level, not a fixed formula.
Whenever you want the security of longer mutual terms — matching what you'd get with a full-time hire — I'm fully open to that.
I'm selective about who I work with. I'm looking to embed deeply and grow with a company over time — not rotate through clients.
I work with a small number of clients in parallel, and I'm upfront about that. It's a deliberate choice: working across different products keeps me sharper, more current, and full of perspective that a single-company environment rarely provides. The patterns I see across products, teams, and problems make me a better designer for each of them. You always know where you stand, and our engagement is built on outcomes, not presence.
What you get is my full professional investment in understanding your product, your users, your technical constraints, and your roadmap. Experienced senior designers create outsized value through decisions, not hours logged.
No. A freelancer waits for a brief, delivers a defined output, and moves on. I join your team. I'm in your planning sessions, I help define what needs to be designed and why, I work with your engineers through implementation, and I take responsibility for the design function — not just individual deliverables. The mental ownership is entirely different.
This rarely happens in practice because the model is async-friendly and output-oriented rather than time-bound. I keep my client roster intentionally small and only take on engagements where I know I can deliver meaningfully.
Yes, and this is where the fractional model differs from consulting. I'm not parachuting in for a sprint. I embed over months, building up institutional knowledge about your users, your technical architecture, and your design decisions. Over time I become one of the people who knows your product best.
A full-time senior designer who can self-direct, own the design function, and work well with engineers is genuinely hard to find and expensive to hire. This model gives you exactly that, structured in a way that works for where you are right now — with flexibility to evolve as you grow.
A fixed monthly retainer. No hourly tracking, no project-by-project negotiation. You get consistent access and I plan my time around your needs. The fee roughly corresponds to a senior/lead designer full-time salary at 60–70% capacity. This serves as a benchmark, not a precise commitment.
That's a great outcome and I'd help make it happen. By the time you're ready, I'll know your product, your design system, and exactly what the role needs to look like. I can help define the brief, review candidates, and ensure a smooth handover. Or if I'm tempted, I can consider joining full-time. :)
I join relevant planning sessions, I'm reachable on Slack for async questions and quick feedback, I attend product/design reviews and key stakeholder sessions, and I work directly with engineers during implementation. You won't need to brief me — I'll stay across what's happening and flag design decisions proactively.